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ARCHITECT™
Oops... you've missed the live workshop.
BUT, if you register you can still get a copy of the recording and all the
bonuses for a limited time only!
The 90-minute design session that ends the optimization loop you've been stuck in for years.
You’ve taken the courses. Done the coaching. Read the books. So why does it still feel like you’re refining the
same version of yourself?
This is the same identity design process I use with executives and founders before we begin the full rewiring work. By the end of this session, you’ll have designed the next version of your leadership in real time. Not refined. Designed.
Trusted by 650+ women leaders across 35 countries. Senior executives and founders from Goldman Sachs, McKinsey, Amazon, the United Nations, and high-growth companies in finance, tech, medicine, and law.
Most women try to become more by refining the version of themselves they already have.
This session designs the version they have never been.
I’m running a 90-minute Zoom session on how to design the next version of your leadership identity from scratch.
Not the optimized version of who you already are. The version you have never been.
Over the last few years working with hundreds of senior women leaders, I’ve learned something critical.
The women who break through to the next level are not the ones who optimize hardest.
They are the ones who stop optimizing the version of themselves they already have.
And those who never run a design process on their identity often spend years collecting more frameworks, more courses, more coaches, more certifications. Refining endlessly. Becoming a more polished version of someone they have already outgrown.
And eventually the same thought appears:
“Why am I not where I thought I’d be by now?”
Which is incredibly frustrating because you are someone who has built a real career through deliberate, intelligent
effort.
Here’s what I’ve learned.
Stuckness at this level is rarely a knowledge problem.
It’s a design problem.
Because you cannot become someone you have never deliberately designed.
The truth?
Most women leaders have never deliberately designed an identity. They’ve only optimized the one they have.
The Backstory
For years I watched extraordinary women try to break through the same way.
Another course. Another certification. Another mentor. Another framework. Another mindset shift. Sometimes a new role entirely.
Then the same ceiling slowly returned.
More polish. More credentials. More refinement. And still that quiet sense of being stuck inside a version of themselves they had outgrown years ago.
And that’s when I realised something important.
Most women have spent their entire careers optimizing an identity they never chose. They have mastered strategy, leadership, finance, operations, communication.
But nobody ever showed them how to deliberately design who they want to become next.
Which means they’re trying to become someone new from inside the identity that’s already maxed out. And unless you can design the next version clearly, you’re left refining endlessly. Adjusting habits. Tweaking presence.
Testing strategies. Without ever choosing who is actually running the system.
They don’t optimize their way forward. They architect their way forward.
They use neuroplasticity to design new identity from scratch. Neuroplasticity is the brain’s ability to rewire itself.
But here’s the critical part.
Before you can become someone new, you have to design who that person is.
Elite performers run deliberate design processes on their identity. They study the version of themselves they have outgrown. They map the version they want to become. Then they use neuroplasticity to close the gap.
That’s what allows them to keep evolving long after others plateau. And it’s the same principle we’re applying to women’s leadership
So for the first time, Iʼm going to walk through
the exact process to design the next version of your leadership identity from scratch and show you how to begin running it immediately.
Together, weʼll figure out:
✓ the identity ceiling that’s keeping you stuck refining instead of becoming
✓ the optimization loops that feel like progress but aren’t
✓ why more courses, frameworks, and credentials rarely create the shift
✓ the next version of your leadership identity, designed in real time
✓ how neuroplasticity allows your brain to install the new identity
✓ and most importantly: the first three moves that begin running the new design immediately
Because once the next version is designed…
You stop refining. You stop collecting. You stop performing the version of yourself that brought you here. And
you finally know who you are becoming next.
Hereʼs what weʼll do
First, we’ll take apart the identity that got you here. The frame, the rules, the operating logic you’ve been running on without realising it.
Then we’ll establish the north star. The precise version of leadership you want to build next. Not the polished version of you. The version you have never been.
Then we’ll design the new identity from scratch. Deliberately. In the room. In 90 minutes.
This is where neuroscience becomes powerful. Once you’ve designed the new identity, your brain can begin installing it.
This will be half show and tell explaining how identity is actually built and rebuilt at the brain level. And half workshop designing your next version in real time.
You’ll leave with a clear blueprint for the next version of your leadership and the first three moves to begin running it immediately.
This might not be for you.
This is not a workshop about mindset tips, vision boards, or career coaching.
If you’re looking for affirmations, manifesting, or another framework to add to the stack, this probably isn’t for you.
This session is for women who already perform at a high level and have started to suspect that the version of themselves running the show has hit its ceiling.
If you’re an executive, founder, or senior leader who has built a real career and you can feel that the next level requires a different person, not a more refined one…
This will be powerful.
Hereʼs when weʼre on
Los Angeles PDT
9:00 AM, April 28
New York EDT
12:00 PM, April 28
London BST
5:00 PM, April 28
Stockholm CEST
18:00 PM, April 28
Canʼt make it live?
Your ticket includes the full session recording and all resources so you can revisit the work anytime.
PLUS: When you register, you’ll also receive
the ARCHITECT™ Toolkit
Your toolkit includes:
The Identity Design Map™
Diagnostic
Identify the version of yourself you've been optimizing and where it's holding you back.
01
BONUS
The Identity Architecture Workbook
Working Document
The exact framework we'll use in the session. Every exercise. Every design decision. Captured and yours forever.
02
BONUS
The Architect GPT™
Private AI Tool
So you don't lose the identity you just designed the moment you leave the session. Your private AI thinking
partner for installing the new design.
03
BONUS
The North Star Gameplan™
Implementation Map
The first map of your next identity. Where you are starting. What the design points toward. The first three moves that begin closing the gap.
04
BONUS
Lifetime Access to Recordings & Resources
Return to this work every time you're ready to design the next expansion.
05
BONUS
We'll be live on Zoom for 90 minutes
Tickets are €100, and it would be great to have you join us.
